Signed in as:
filler@godaddy.com
About Me
Meet Parker Fredlund
Multi-faceted design and creative visualization expert, specializing in Hardware UX Design. Making insightful design decisions backed up by logical thinking, user experience research, and data. A passion and knowledge for automotive design trends and technology.
My ability to design and model quickly, combined with my visual rendering skills and creative direction, allow me to prototype solutions to illustrate how elements function, appear, move and rest. I like to solve complex design challenges in a collaborative and innovative approach. I enjoy the process of building things from scratch, and being a mentor for others.
Extensive experience in hardware UX design, visualization, automotive styling, component design, 3D modeling, design strategy, creative direction, storyboarding, persona development, Software UX/UI, VR/AR for design reviews, world building, video filming and editing, motion graphics, 3D printing, client proposals, client interaction, marketing campaigns, business development, travel experience, team management, teaching, entrepreneur.
My Background
Senior UX/UI Designer
Senior UX/UI Designer
Senior UX/UI Designer
Recently working on concepts at Fisker Inc. in Manhattan Beach, CA, as a Hardware UX Designer and component designer, creating solutions for Fisker Alaska, Ocean, and PEAR.
Senior Designer
Senior UX/UI Designer
Senior UX/UI Designer
7 Years at Volvo Design & Concept Center in Camarillo, CA as a Senior Designer, working on concept and production vehicles, specializating in component design and visualization.
Teacher
Creative Exploration
Creative Exploration
10 years teaching 65+ students at the Art Center College of Design, in the Graduate Transportation Design & Systems program, located in Pasadena, CA.
Creative Exploration
Creative Exploration
Creative Exploration
Polyfaction explores 3D printing and selling products online, as well as custom design services for retail customers, agencies, and brands, and startups.
Notable Projects at Fisker Inc.
Ocean
Alaska
Alaska
Defined and animated the UI for the next generation of Ocean Driver Cluster. Supported UX/UI design reviews and concept ideation for Ocean. Interior design door concepts for Alaska and Ocean.
Alaska
Alaska
Alaska
Collaborate on Hardware UX design proposals for Alaska relating to specific trim levels and accessory options. Focusing on Exterior and Interior use cases. Developed Aero Wheel and Alloy Wheel designs for Alaska.
PEAR
Alaska
PEAR
Designed numerous PEAR and Alaska screen and button controls. Introduced concepts for in-vehicle entertainment and help drive partnership agreements with external vendors.
Notable Projects @ Volvo Cars USA
Volvo EX90
At the early stages of the Volvo EX90, I was in charge of creating images and animations of the vehicle exterior. Using VRED, my images supported the vision of the design team, and helped the vehicle be chosen for production. The car was then handed over to our teams in Sweden to bring the car to life. Later on the project, the vehicle returned to our studio to support design revisions, realtime design reviews, exploration of the Thor's Hammer headlamps, and VR reviews. Lead designer for EX90 wheels in our Camarillo studio supporting designers in China and Sweden.
Volvo EX30
A project that started in our Camarillo studio, I supported early strategy, persona development, trim level ideation, and more. Exterior and Interior designs were evaluated in VRED using animations, image creation, and extensive VR design reviews. I created the VR experience that every designer used for the duration of the project. Supported ideation on interior elements, UX, UI, and weekly visualization tasks. Lead designer for EX30 wheels in our Camarillo studio supporting designers in China and Sweden.
Polestar 3
Before Polestar became a separate entity, this was also a project that was handled in the Volvo Camarillo studio. Supporting the design team, I created 3D renders and animations to evaluate the vehicle and explore lighting and illumination concepts. Created numerous interior interaction and UX and UI concepts that found their way into a variety of vehicles.
Volvo UI
Many Volvo models are now featuring a redesigned user interface which was a project I participated in for a variety of vehicles. The C-Shape minimal graphical interfaces were explored in a variety of themes and animated using After Effects and VRED. Selected concepts were then integrated into the Volvo lineup by programmers in Sweden. Featured here is the 2023 Volvo C40 interface, showing a final version of similar concepts I created years earlier.
Volvo Concept Recharge
The Volvo Concept Recharge is a manifesto for the next generation of all-electric Volvos. I participated in the early strategy and design exploration, inspirational sculptures, supporting daily design reviews, global VR evaluations, presentation materials, and concept imagery internally. The final design was chosen from a global design competition and has since influenced the design of many cars.
Digital Design
It takes a team of talented people to bring cars to life. I've generated visual content to help pitch the most exciting concepts, and get them selected. I brought VR into Volvo creating files used by all designers and executives, for extended periods of time. My wheel concepts have been chosen for production and concept vehicles. My UI/UX work has found it's way into numerous cars for driver displays, switches, and more. I helped create the storyboards, personas, and strategy presentations for numerous cars. Find out more below!
Volvo Concept TIO
Volvo TIO Single Passenger Mobility Vehicle Concept
Volvo TIO is a project I worked on beginning in 2016 and culminating in a 2020 launch. It is a personal form of mobility that allows the user to seamlessly step inside the driverless vehicle and see their content on the large waterfall display.
Volvo TIO Visualization
Created numerous images, videos, animations, and VR experiences to explore the concept
Volvo TIO City Animation
Featured in a variety of design videos and Instagram posts to share the concept externally.
Companies I've Worked With...
Recommendations
Nicholas Gronenthal - Head of Design USA, Volvo Cars
Geoff Wardle - Executive Director, Graduate Transportation Systems and Design, Art Center College of Design
Geoff Wardle - Executive Director, Graduate Transportation Systems and Design, Art Center College of Design
" I’ve had the pleasure of working with Parker on a number of varied projects during his time at Volvo Design. He always brings a positive attitude and great work ethic combined with excellent creative input. Parker took on a number of new challenges in my time working with him. Often these would require new skills that he would have to
" I’ve had the pleasure of working with Parker on a number of varied projects during his time at Volvo Design. He always brings a positive attitude and great work ethic combined with excellent creative input. Parker took on a number of new challenges in my time working with him. Often these would require new skills that he would have to learn fast. He always delivered on not only his core competency as a designer but showed great range in visualization, presentation support, storytelling and a passion for expanding those skills into motion graphics and video editing. I highly recommend Parker and his great abilities."
Geoff Wardle - Executive Director, Graduate Transportation Systems and Design, Art Center College of Design
Geoff Wardle - Executive Director, Graduate Transportation Systems and Design, Art Center College of Design
Geoff Wardle - Executive Director, Graduate Transportation Systems and Design, Art Center College of Design
"Parker Fredlund is an extremely accomplished teacher and mentor for all students of automotive, transportation and product design. For over ten years he has taught students at ArtCenter College of Design's Graduate program in Transportation Systems and Design. When I was head of that program, he was able to build great confidence in all
"Parker Fredlund is an extremely accomplished teacher and mentor for all students of automotive, transportation and product design. For over ten years he has taught students at ArtCenter College of Design's Graduate program in Transportation Systems and Design. When I was head of that program, he was able to build great confidence in all students' ability to express and present their complex ideas through many different digital platforms and organize their thoughts in the process - this regardless of their original visualization talents. Parker's own design talents as an automotive designer are a key part of the help he gives students to develop their ideas into great products and services. I know that he has a similar reputation with the professional colleagues that he has worked with over the years."
Mikael Gordh - Vice President of Volvo Group Design
Mikael Gordh - Vice President of Volvo Group Design
Mikael Gordh - Vice President of Volvo Group Design
"Parker was key to leveraging the User Experience discipline at Volvo Cars Design Studio in California. By contributing and combining the skills of interaction design and 3D visualization we were able to leverage the more realistic and reality mapping driver assistance and configurations experiences as being requested by customers over ti
"Parker was key to leveraging the User Experience discipline at Volvo Cars Design Studio in California. By contributing and combining the skills of interaction design and 3D visualization we were able to leverage the more realistic and reality mapping driver assistance and configurations experiences as being requested by customers over time. Parker also improved the process of going from idea to concept by establishing a state of the art toolchain to create intutive, appealing and immersive experiences throughout the entire customer journey. Beyond bringing new skills to the UX Design table Parker is a highly productive and collaborative colleague which is a success factor in the complex landscape of designing innovative products and services. I highly recommend Parker for any role associated with Visualization, User Experience and Interaction Design."
Steven Madge - Strategic Innovation Partner
Mikael Gordh - Vice President of Volvo Group Design
Mikael Gordh - Vice President of Volvo Group Design
"I had the good fortune and pleasure to work with Parker Fredlund, whilst at RTT Real Time Technology (Now 3DEXCITE) in Pasadena CA. I was constantly impressed with his razor sharp thinking, innovative ideas, whilst remaining totally focused under pressure. His ability to craft meaningful presentations, pitched to executives and industry
"I had the good fortune and pleasure to work with Parker Fredlund, whilst at RTT Real Time Technology (Now 3DEXCITE) in Pasadena CA. I was constantly impressed with his razor sharp thinking, innovative ideas, whilst remaining totally focused under pressure. His ability to craft meaningful presentations, pitched to executives and industry influencers, coupled with and outstanding understanding of 3D technologies, product design and visualization skills, was very impressive. I would recommend Parker to any potential company, looking for a forward, thinking creative product strategist. If given the chance and opportunity, I would not hesitate to reengage with Parker again in the future."
Wheel Sketches
Volvo EX90
Press Sketch of the EX90 22" wheel design. I have participated in design programs for concept and production vehicles, influencing the direction of our future lineup of wheel designs to be released soon.
Volvo EX90
Press Sketch of the EX90 22" wheel design.
Volvo EX30
Press Sketch of the EX30 20" wheel design.
2022 Volvo S60 Black Edition
Launch Images by Volvo Sweden
"The 2022 Volvo S60 Black Edition was created specifically for the US market. Company executives loved the idea model so much, this trim package was approved at a breakneck pace, going from prototype to production in just 13 months."
Concept to Production
I created the internal pitch images and car specifications to develop custom trim models of the S60 Black Edition. The project was created to find ways to offer customers new options for the Volvo S60 in the USA market.
Footwear and Apparel Projects
Divergent 3D - Imagine
Configurator UI and Animations, Vehicle Renders, Motion Graphics, Video Editing
Diverent 3D - Design Print Assemble Drive
Vehicle Renders, Technical Animations, Motion Tracking, Video Editing
Divergent 3D - Imagine
FUI (Futuristic User Interface) to feature a concept configurator in the promotional Divergent 3D film.
Elroy Air Chaparral C1 Unveil
3D animated content for Elroy Chaparral, autonomous (VTOL) aerial cargo system over a 300 mile range for commercial, humanitarian, and defense logistics.
